You’ve tested new keywords. Adjusted bids. Swapped out creatives. And still, your Amazon PPC ads feel… stuck. If you’re constantly pushing budgets higher to see some lift or wondering why conversion rates fluctuate without a clear reason, you’re not alone. The truth is, most advertisers focus on what the ad says but forget when it …
In the dynamic landscape of e-commerce, pricing strategies have become the compass guiding businesses through the ever-evolving market trends. As we step into 2024, the significance of pricing in online business has never been more pronounced. Every click, every conversion, and every customer interaction hinges on the delicate balance struck by effective pricing strategies. Why …
In quick commerce, speed is no longer the advantage — visibility at the moment of intent is. As Indian consumers shift toward instant, need-based purchases, platforms like Blinkit have evolved from delivery apps into high-impact advertising ecosystems. Purchase decisions now happen in minutes, leaving brands with a narrow window to appear, influence, and convert. This …
Looking back just a few years, there were only a handful of dedicated shopping outlets. Gradually, malls emerged where everything could be found in one convenient spot, offering an immersive in-store shopping experience. Then came a paradigm shift with the advent of online shopping, ushering in the era of online marketplaces. Despite the appeal of …
In the ever-expanding landscape of online shopping, businesses find themselves grappling/struggling with an abundance of data. However, using this data to extract meaningful insights is the true challenge. This is where the pivotal role of data visualization comes into focus. Think of data visualization as a guide for navigating users and decision-makers through the complexities …
Storytelling has always been considered an art, and when combined with advertising, it can do wonders for brands and customers. Not only does it pique interest, but it also takes the customer on a nostalgic journey. In this modern-day era, Amazon has elevated the concept of print advertising with its smart and innovative technology to …
Billboard in a Box: Decoding the Amazon On-Box Advertising Read More »
In the ever-evolving digital advertising landscape, Retail Media Networks have emerged as a lucrative avenue for retailers to monetize their online presence. This form of advertising involves selling ad space on digital channels such as websites and apps to third-party brands, offering them a platform to connect with a captive audience. While Retail Media Networks …
Beyond the Buzz: The Evolution of Retail Media Networks Read More »
In 2025, quick commerce isn’t just about speed, it’s about capturing high-intent shoppers at the exact moment of need. As platforms like Blinkit, Zepto, Instamart, Instacart, and Noon redefine convenience and compress the purchase journey to minutes, consumer expectations are shifting fast. For brands, q-commerce now acts as both a visibility engine and a rapid-conversion …
Quick commerce 101: A quick guide for brands to navigate Read More »
Black Friday and Cyber Monday are approaching soon, unlocking a treasure trove of opportunities for e-commerce companies to capitalise on and skyrocket their sales. Brands face intense pressure to differentiate themselves from the competition and deliver above and beyond for customers during the highly competitive shopping events of Black Friday and Cyber Monday. In the …
Strategies for 2024: Black Friday and Cyber Monday Read More »
You’ve built your product catalog. Set up your store on Amazon, Flipkart, or your own site. Orders start rolling in—and that’s when the real work begins. Behind every smooth online shopping experience is a complex system working quietly in the background: order confirmation, inventory sync, payment processing, packaging, shipping, and customer service. Miss a step, …
eCommerce Order Management – The Complete Guide Read More »
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